Eve used to work for a merchant that used a Buy Button option. She has copies of the e-mail sent by the acquiring system to the merchant informing the merchant that an order request was sent and approved and asking the merchant to fulfill the order.
Eve uses these e-mails as a template from which she constructs new messages. She spoofs these e-mails so that they appear to come from the acquiring system, authorizing the merchant to fulfill the specified orders yet no transaction has ever been received or processed by the acquiring system.